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Product: Concepts

• Affordances — An object's design should signal how it is used.
• Brand Association — The ideas a customer links to your name before they've even used the product.
• Collectors Fallacy — Saving something is not the same as learning it.
• Commodity Products — Products where buyers can't tell one supplier from another, so price wins.
• Content-Driven Products — Products whose value comes from the content inside them, not the container.
• Crowd Wisdom — Aggregated judgement from many independent people often beats any single expert.
• Data Structure-Driven Products — Products whose power comes from the shape of the data they store.
• Economy of Scale — Unit costs fall as volume rises — bigger players win on price.
• Hammock Driven Development — Hard problems need time lying in a hammock, not more time at the keyboard.
• Horseless Carriage — When a new technology arrives, we first use it to copy the old thing.
• Jobs to Be Done — People don't buy products; they hire them to do a job.
• Methodology-Driven Products — Products whose value is the way of working they impose.
• Mimetic Theory — People don't want things independently. They want what others want.
• Minimum Viable Audience — Don't try to reach everyone. Find the smallest audience that could sustain you.
• Minimum Viable Product — The smallest thing you can build to learn whether the idea is worth pursuing.
• Network Effects — A product that gets more valuable as more people use it.
• Opportunity Cost — Every yes is a no to something else.
• Product-Founder Fit — The best products come from founders whose life and interests match the problem.
• Product-Market Fit — The moment your product is what a real market actually wants.
• Products Beyond Real World Objects — Digital products don't have to imitate physical things.
• Self-Service Model — The customer gets value without talking to you.
• Shape Up — Basecamp's product development method: six-week cycles, shaped work, no backlog.
• Solutionism — Treating every situation as a problem that technology can solve.
• The Toyota Way — A production philosophy built on continuous improvement and respect for people.

Other Product types: Dualities · Principles · Advice · Tools

Concepts in other domains: Leadership · Systems

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