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Minimum Viable Product
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The smallest thing you can build to learn whether the idea is worth pursuing.
What It Means
An MVP is not a cheap version of the product — it's an experiment. You ship the minimum feature set needed to test your riskiest assumption with real users.
Why It Matters
- Most product ideas are wrong. MVPs fail fast before you've spent too much.
- Learning beats building. An MVP buys information, not revenue.
- It forces ruthless prioritisation: what's the one thing you must test?
How to Apply
- State the hypothesis before you build. "If we ship X, users will Y."
- Pick the cheapest possible experiment that answers the question.
- Concierge, Wizard-of-Oz, and landing-page MVPs count — no code needed.
The Trap
Shipping a half-finished real product and calling it an MVP. If you aren't learning from it, it isn't one.
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