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Affordances

Product / Concepts · Added Apr 2026

An object's design should signal how it is used.

The Idea

An affordance is a property that tells you what an object does without instruction. A door handle invites pulling. A flat plate invites pushing. A button invites pressing. Good products make actions obvious; bad ones require labels, tooltips, or training.

The term comes from Don Norman's The Design of Everyday Things. When users get it wrong, the design is wrong — not the user.

Why It Matters

How to Apply

The Trap

Flat design and minimalism often strip affordances in the name of aesthetics. A button with no border is elegant until nobody clicks it. Beauty that hides function is bad design, not modern design.

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