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Two ways to get a team moving in the same direction.
You define the direction and communicate it outward.
Good for: clarity, speed, consistency. Risk: people follow without understanding, low buy-in.
You create conditions where people align themselves.
Good for: motivation, ownership, innovation. Risk: slow alignment, inconsistency, drift.
Most teams need both. Push for urgent or non-negotiable priorities. Pull for long-term culture and motivation.
The best leaders push less over time as the team internalises the direction.
From The First 90 Days by Michael D. Watkins.