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Turn Experience Into Product
Product / Advice
If you've done something hard many times, there may be a product in it.
The Idea
Your hard-won expertise — the scripts, templates, playbooks, checklists — can often be packaged. What felt like working for a living becomes a product that earns while you sleep.
Why It Matters
- Experience is proprietary. Competitors can't shortcut it.
- Customers pay for the outcome you already know how to deliver.
- Productising forces clarity: you have to articulate what you do.
How to Apply
- Audit what you repeatedly do manually. The repeats are candidates.
- Start with a template, a checklist, or a one-page service.
- Charge for it immediately. Free tells you nothing.
- Scale the delivery before scaling the marketing.
The Trap
Believing every skill becomes a product. Some expertise only works hand-delivered — the value is in the judgement, not the artefact.
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