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Optimise Time to Market
Product / Advice
Ship fast, learn fast. The longer the loop, the worse your odds.
Why It Matters
- Fast loops compound: ten learnings beat one big launch.
- Markets shift — slow teams ship for markets that no longer exist.
- Early feedback is more valuable than polished output.
How to Apply
- Cut scope before cutting quality.
- Ship behind flags. Release to a small % first.
- Remove approvals that don't add value.
- Define "done" as "live and observable," not "feature complete."
- Kill anything that doesn't move the shipping needle.
The Trap
Confusing "fast" with "sloppy." Speed isn't skipping tests or ignoring security. It's removing waste from the path to production.
Test
Measure time from idea to user. If it's months, find out why.
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