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Creating a Movement vs a Company

Leadership / Dualities

A company sells a product. A movement sells a purpose.

The Difference

Why It Matters

The strongest engineering organisations have elements of both. People stay and fight through hard times when they believe in what they're building.

How to Build Movement Energy

• Have a clear, compelling mission that goes beyond profit.
• Let people contribute to the direction, not just execute.
• Celebrate shared values, not just shared outputs.
• Be transparent about challenges - movements thrive on honesty.

The Danger

Movements can become cults. Watch for:

• Punishing dissent.
• "Us vs them" thinking.
• Leaders who can't be questioned.

Related

• Clarity of Purpose
• Profit Cannot Be the Purpose
• Prophets vs Clergy

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