Describing a product by its parts is not the same as describing what it does for people.
"A database with a web front-end" is what a product IS. "Remembers your customers so you never lose one" is what it DOES. The first describes mechanics; the second describes value. Users buy the second.
| Is | Does |
|---|---|
| Components, features | Outcomes, changes |
| Your vocabulary | Customer's vocabulary |
| Useful internally | Useful externally |
| Describes the tool | Describes the job |
Ask someone who's never seen your product: "What does this do for me?" If they can't answer in one sentence, your positioning describes what it IS, not what it DOES.