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Visualisations and Models
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Making the invisible visible changes how teams think.
The Idea
Most product work happens in abstraction: data flows, user journeys, workflows, systems. When you visualise them — diagrams, maps, boards — shared understanding appears. What was argued becomes evident.
Why It Matters
- A picture ends arguments that words prolong.
- Gaps and duplicates become obvious once drawn.
- Visuals outlast the meeting; words evaporate.
How to Apply
- For any non-trivial process, draw it. Sketch first, formalise later.
- Share the drawing. Let people correct it. That's how you discover the real model.
- Keep diagrams living. Outdated diagrams lie more than missing ones.
Common Types
- Customer journey maps.
- System diagrams.
- Data flow diagrams.
- Service blueprints.
- Kanban and flow boards.
The Trap
Prettifying diagrams instead of updating them. The value is in truth, not polish.
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