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Push vs Pull

Product / Dualities

You can push products onto users or pull users toward them.

The Tension

Push is outbound: ads, cold emails, notifications, interruptions. Pull is inbound: search, content, referral, reputation. Push scales effort; pull scales trust.

The Two Sides

How to Navigate

• Early: push to find your audience.
• Once found: build pull channels so they come back without you paying each time.
• Blend both — most sustainable products do.

The Trap

All push: burnout, ad fatigue, rising CAC. All pull: no audience to begin with. You can't pull people who've never heard of you.

Related

• Organic vs Mechanic Growth
• Demand-Side and Supply-Side
• Brand Association

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